Logo
This new company came to me asking for a logo for their new food truck business. They were very specific with what they were after and definitely wanted some sort of cartoon character for their logo. The focus of the company is to fusion between English and Jamaican food, primarily loaded jackets and dirty fries.
We went through a few iterations before agreeing on this design, it is a little cheeky whilst still getting across the message of what is important to the company.
Menu
After creating the logo, they came back asking for a menu that they could use at their various events.
Initially I created various menus with pricing for regular events, and then one for festivals. We realised after not long that this wasn't the best way for the company. Different locations often had different pricing so instead I created a version with price boxes which they can then amend the pricing depending on where they are.
They were very happy with this new option as it meant they didn't have to undersell compared to the competitors.
Some examples of the logo used along side the menu.
